News

The MESA Group published an article titled "The Effects of the Culturally Tailored Narratives on COVID-19 Vaccine Confidence Among Hispanics: A Randomized Online Experiment." Guided by the health belief model (HBM), cultural sensitivity approach, and the theory of situated cognition, this study compares the effects of culturally tailored narratives and generic narratives on the COVID-19 vaccine confidence among Hispanics. It also examines an array of cognitive responses (perceived susceptibility, perceived severity, perceived benefits, perceived barriers, and perceived side effects) associated with the COVID-19 vaccine confidence, and the interaction of these cognitive responses with the two narrative types of messaging.

The SMA Conference explores the ways the US and partners together can build enduring advantages through persistent, integrated campaigning across various domains. In execution, this is a huge intellectual and bureaucratic lift but a necessary imperative if we are to create favorable and sustainable outcomes while addressing the challenges of the Decisive Decade and beyond.

The MESA Group attended the National Communication Association (NCA) Conference in New Orleans, Louisiana, and presented two VCF-funded research papers:

- Ingroup Favoritism Surrounding the COVID-19 Vaccine among Hispanics: An Experimental Study

- The Effects of the Culturally Tailored Narratives on COVID-19 Vaccine Confidence Among Hispanics: A Randomized Online Experiment

The MESA group is working on developing a coherence-based virtual reality (VR) media literacy training program. This video explains the project in detail. Produced by Songboer and Benetta Liu.

The MESA Group attended the International Communication Association (ICA) Conference in Paris, France. Two graduate students, Kelli Norton and Ellie Melero, presented their research project titled "Chinese, Russian, Iranian, and Saudi Media Narratives of the 2020 US Presidential Election."

MESA graduate student Kelli Norton accepted the Phi Beta Delta Honors Award. Phi Beta Delta Epsilon Upsilon Chapter is the Honor Society for International Scholars at Oklahoma State University. 

This video brief describes the MESA research report titled "Modeling Vaccine Confidence Interventions for Marginalized Migrant Communities." Produced by Yi Wen Evonne Wong.

This video brief  describes the MESA students' research report titled "Forecasting Resilience: A Future-Hunter Approach to a Prosperous Central America." Produced by Ellie Melero.

The MESA Group published a research report titled "Modeling Vaccine Confidence Interventions for Marginalized Migrant Communities: A Mixed-Method Approach to Leveraging Social Media Narratives."